Product intelligence is defined as an automated system for gathering and analyzing intelligence about the performance of a product being designed and manufactured, such that this data is automatically fed back to the product managers and engineers designing the product, to assist them in the development of the next iteration or version of that product.
The goal of product intelligence is to accelerate the rate of product innovation, thereby making the product and its owners more competitive and increasing customer satisfaction. Product intelligence is often applied to electronic products, but it is not necessarily limited to electronic products.
Key points of this definition:
- Product intelligence is a separate concept from artificial intelligence.
- The focus is on the gathering of product performance, quality and test data.
- There is an automated process for gathering information and converting it into intelligence.
- The purpose of the exercise is to use the product intelligence to create the next, improved iteration or version of the product.
Product intelligence can also include two additional functions:
- An automated process for synchronizing all manufacturing locations involved in producing the product, so that production of the new version can begin immediately. This is typically accomplished by pushing product and test specification software to all the test stations in the manufacturing pipeline over a network or web connection. This accelerates the product’s time-to-market.
- The automatic enforcement of quality manufacturing processes to ensure that products are manufactured correctly, according to the precise specifications of the product designers. This ensures quality and consistency across many manufacturing sites.
In 2002, Averna Technologies began using the term product intelligence to describe the functionality of its Proligent software, which at that time was an add-on software product to National Instruments’ NI TestStand test management software, which is designed to help test engineers develop automated test and validation systems faster.
The Proligent product name was derived by combining the words product and intelligence. In 2006, Averna made available a developer’s toolkit so that test engineers could integrate the Proligent software directly to any test station using Proligent’s API, thereby broadening the Proligent customer base.
In 2009, Averna expanded the functionality of its Proligent product to include automated versioning and configuration management as well as quality enforcement capabilities. In 2011, Averna decoupled the business intelligence portion of Proligent, so that its specialized business intelligence solution could be integrated directly to any test database used by electronics manufacturers.
- ^Rijsdijk, Serge; Hultink, Erik; Diamantopoulos, Adamantios (2007). “Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction”. Erasmus Research Institute of Management (ERIM). 35. doi:10.1007/s11747-007-0040-6.
Ofer Abarbanel is a 25 year securities lending broker and expert who has advised many Israeli regulators, among them the Israel Tax Authority, with respect to stock loans, repurchase agreements and credit derivatives. Founder of TBIL.co STATX Fund.