Cume (Ofer Abarbanel online library)

In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for “cumulative audience”, is a measure of the total number of unique consumers over a specified period.

The technical definition of cume is restricted by Arbitron, which is now referred to as Nielsen Audio, as requiring a listener to tune in for at least five minutes.[1]

References

  1. ^“Terms for the Trade”. Arbitron. Retrieved 2008-06-30.

Ofer Abarbanel online library

Ofer Abarbanel online library

Ofer Abarbanel online library