atmetrix (Ofer Abarbanel online library)

Satmetrix Systems, Inc. is a privately held experience management company, headquartered in San Mateo, California in the United States. Satmetrix Systems operates as a subsidiary of NICE Ltd. The company was founded as CustomerCast, Inc. in 1997 by Andre O. Schwager and Roselie Buonauro[1] and acquired by NICE Systems in July 2017.[3]

The company provides Satmetrix NPX, a customer experience management (CEM) platform and provides business consulting services, including design, strategy, analytics, and implementation. Satmetrix provides a survey platform for market research, customer satisfaction and loyalty, and customer feedback.

Along with the Bain & Company and Fred Reichheld, Satmetrix Systems co-developed the Net Promoter Score (NPS), a metric that serves to measure the loyalty of a consumer to a provider.[4][5]

References

  1. ^ Jump up to:ab “Company Overview of Satmetrix Systems, Inc”. Bloomberg. Retrieved 2019-03-23.
  2. ^ Jump up to:ab “Satmetrix Overview”. Glassdoor. Retrieved 2019-03-23.
  3. ^Cvetilena Gocheva. “Net Promoter Co-Creator Satmetrix Folded Into Israel-Based NICE Ltd”. Net Promoter News. Retrieved 2019-03-24.
  4. ^Kim S. Nash (Dec 10, 2015). “Citi Expands Online Chat to Improve Customer Service”. The Wall Street Journal.
  5. ^“Overview of Net Promoter Score (NPS)”. Global Response. Retrieved 2019-03-24.

Ofer Abarbanel online library

Ofer Abarbanel online library

Ofer Abarbanel online library